Travel Insurance Demand Surges as Global Tourism Rebounds Stronger Than Expected
Travel insurance providers are reporting a major surge in policy sales as global tourism rebounds to pre-pandemic levels. The World Tourism Forum revealed that international travel bookings increased by nearly 28% compared to last year, with popular destinations struggling to keep up with demand.
Travel insurers say more travelers are opting for comprehensive policies that cover medical emergencies abroad, flight cancellations, lost baggage, and unexpected political disruptions. The rise in extreme weather events has also contributed to travelers seeking stronger protection.
Demand has been particularly strong among long-haul travelers heading to Europe, North America, and Southeast Asia. Industry analysts note that consumers who experienced disruptions during past global events are now unwilling to travel without coverage.
Airlines and booking platforms are integrating insurance purchase options more prominently into the reservation process, making it easier for travelers to opt in. Insurance companies project that travel insurance will continue growing steadily for the next fiv
e years.